Branding is inarguably one of the most important aspects to a company‘s marketing and PR. A brand, as a whole, should reflect the company’s quality and value. A logo is the centerpiece of the branding puzzle. A company’s logo should be simple and work on various mediums. More importantly, it should parallel with the company’s message through the correct font face, color palette, incorporating shapes, icons—all with a composition that drives appropriate emotions for the brand.
I work closely with clients through the discovery phase by learning their brand before crafting a logo. Aside from logo design, I also have created many marketing collateral including email blasts, brochures, tri-folds, magazine/newspaper ad and much more. Below are a few samples of my work.